Resources for new founders
Plain-English guides to the questions every first-time founder asks, written from the same playbook we use with our own companies.
Browse by stage: Validate, Plan, Start, Build, Launch. New guides publish every week.
Validate, 8 min readHow to validate a business idea in 14 days
A two-week plan to find out if people will actually pay for your idea, before you spend real money on it.
Launch, 7 min readHow to market a startup with no budget
Seven ways to get your first customers using time and hustle instead of ad money.
Incubators, 6 min readIncubator vs. accelerator: which one fits your startup?
What each program does, what they ask for in return, and how to tell if giving up equity is worth it.
Start, 7 min readHow to start a business: a step-by-step checklist
The setup steps most new founders need, in the order that usually makes sense.
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